By Luis Yi, David Wang, Caesar Ho, Herbert Hsu | 2015
XTB Valley in Chongqing, China
Wistron and Acer BYOC has a new joint venture company in 2015 at XTB Valley.
XTB Valley is the industrial park in Chongqing for big data and cloud applications. With many international company and accelerators located in the park, the new joint venture company wants to serve as the hardware accelerator for the companies in the park and Chongqing area.
iCA introduction video
Another task for me is making a introduction video for iCA. The initial brief is combining some clips of iCA interior and facilities and listing some service iCA can provide. I come up with another proposal for the management team which is using animated video to go through all the messages from iCA. The idea is using the yellow dot element on iCA logo symbolizing the startup idea and demonstrating all the service it will have in iCA; everyone loves the idea. I made two version of the video, one is 32:9 for the grand opening of iCA and another 16:9 version for regular TV display. The feedback is so overwhelming that it is now one of the main material for iCA and XTB Valley to show their service for hardware startup to global audiences.
Innovation and Commercialization Accelerator
The joint venture company is called Innovation and Commercialization Accelerator (iCA). Wistron is providing the knowledge in manufacturing in iCA, including SMT for PCB making, 3D printing and assembly. iCA will also provide consulting services like research and design for clients, aiming to be the one-stop-shop for hardware startups. My role is working with other designers to design the overall interior and give iCA an visual identity that attracts startups.
" ...everyone loves the idea. Two versions of the video are made, one is 32:9 for the grand opening of iCA and another 16:9 version for regular TV display. The feedback is so overwhelming..."
Special thanks to VP of iCA Chad Liu and board member Elton Fang for the opportunity to work on the project.
Animation video storyboarding & production
Visual identity design
Website & Wechat design
Startup-style video production
Design with corporation in China
In a Nutshell
The first hardware prototyping center in Chongqing China to serve the ecosystem in XTB Valley from concept to production