Music Wrap M2
By Jimmy Chen, Jackey Wu, Yutao Kao, Vicky Hsiao, Herbert Hsu | 2014
Bluetooth speaker with ambition
With the wide spread of smartphones and low-price Bluetooth modules, a wave of portable Bluetooth speakers appears on the market around 2012. Brands like Jawbone and UE had a huge success on the trend, and audio giants like Bose JBL also introduce their portable Bluetooth lines to share the market. A design team in Wistron wants to create a Bluetooth speaker product unlike all the existing products on the market. That is M2.
M2: the transformable speaker
M2 is an innovative Bluetooth speaker design. Music streams after NFC easy pairing with smartphones. The bendable strap allows it fit into different scenarios and activities of listening, and the rubber body and the mash housing inside provide IP64 of waterproofing ability. The left and right speakers create a great stereo sound effects that other one-body Bluetooth speaker cannot.
When I first join the team, M2 is on its way to production. I was assigned to make a video covers the scenarios, application, and lifestyle of M2. Without additional budget, I make the video with other designers, and from storyboarding to final editing it take less than a month.
To tackle with the problems, we start to reexamine our idea about the product. We give out some of the product and have users test them for few weeks, and then interview them to know how real people perceive M2. We also take M2 for different testing and try to find other possible channel applications like audio tour guides and outdoor activities. One the branding side, I propose that we should give Music Wrap a distinctive value proposition, and a concept video is made to reframe the brand.
Our team is confident in M2, since it has all the advantages I listed above. However, there are difficulties when the sales team try to promote M2 to some sales representative and channels. One problem is the price is too high for a not-known-brand speaker, and another problem is that they feel the speakers are too heavy when you wear them around the neck for some while.
After a few rounds of trial and testing, we found M2 is more appealing in some outdoor scenarios where the transformability can really benefit the user. I make the third video for M2 to promote the outdoor application. Finally, we have Golife, a Papago company, to buy M2 and relabel the product as Golife Wave.
The feedbacks and lessons we have on M2 leads to other projects: M25 and M3
M2 is acknowledged by iF Design Award 2015. Special thanks to director Elton Fang and all the teams involves in making the product.
Product video production
Bluetooth speaker design
Video storyboarding & shooting & editing
In a Nutshell
iF Award-wining transformable speaker design to fit different use scenarios and listening style